New icons are YouTube's latest way to alert creators of video demonetisation

London Mayor: YouTube refuses to take down gang videos threatening violence with 'Rambo knife'

London Mayor: YouTube refuses to take down gang videos threatening violence with 'Rambo knife'

YouTube began testing the feature previous year, and has finally seen enough to warrant rolling it out worldwide to both its Android and iOS apps - which it will do over the next few days.

Benoît de Boursetty, Product Manager, YouTube, wrote in an official blog post, "Starting today, you can share videos with your friends and family directly on YouTube". The new update is initially designed for the YouTube app on Android and iOS devices. It seems your YouTube friends will be able to see videos you have shared in general; there's also the option to share a video directly with multiple people through the messaging functionality.

The company says the update is meant to "make sharing easier, faster and more fun on your phone".

It might also be another opportunity for marketers, who can use the feature to share their video content or encourage influencers to share with their communities.

After the ad-pocolypse earlier this year, YouTube put many new systems in place for advertisers to better control which videos their ads appeared over on the platform. You can also find the conversation done attached to it.

Franklin to make landfall in east coast of Yucatan peninsula Monday evening
At last report, the storm boasted maximum sustained winds of 60 miles per hour , moving west-northwest at 14 miles per hour . We do have the potential to see isolated Flash Flooding this week, so be "weather aware" if you're out driving around.

If you are a regular YouTube user, then you must have shared hundreds of videos with your peers.

The company has rolled out in-app messaging and video sharing features to its application and it is available on both Android and iOS platforms. The YouTube team chose the Canadian market for its pilot programme since Canadians are claimed to share videos 15 percent more often than other global users. It's here that you can manage your contacts as well, and generate the above-mentioned direct link to invite users. This still can't compete with dedicated messaging apps, though. But now you can share privately via chat within the YouTube app.

It has been reported that all the videos which one shares, will be grouped under one tab within the mobile app.

With other social platforms offering less and less support for YouTube videos in favour of their own, the site has taken a few more steps to turn themselves into a bit of a social network.

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