Google to end the scourge of auto-playing videos in Chrome 64



The v64 build of Chrome with the new policy will come to the beta channel in December and the stable channel in January of 2018.

From 2018, Google is making changes to how its Chrome web browser handles video content in an attempt to "reduce the annoyance factor related to autoplay on desktop".

One of the most annoying things while browsing the web would have to be auto-play videos.

In addition, Chrome 63 will have a new option for users to "completely disable audio for individual sites".

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Google will also show mercy to websites that play auto-playing videos if a user has added a shortcut to the website on their home screen, or in the past have frequently played media on the website on desktop.

The site muting option is a handy means of avoiding audio on some sites, but keeping it in play on those you enjoy hearing from. In the end, it sounds like Google is trying to find a better balance between allowing autoplay videos to run and blocking them altogether. It will also offer more control to users and unify web behavior across various platforms. CNET is a great site, but every damn page of every damn article on the entire damn site autoplays a video when you load it. News sites and social networks particularly abuse of this attention-catching measure, but a lot of them already implement their muting controls.

The Chrome browser will "allow autoplay to occur when users want media to play, and respect users' wishes when they don't" the blog post said. We sincerely doubt they're going to let you block YouTube preroll ads with these fancy new Chrome features, especially not when they're now trying to get you to pay them $10 a month to skip those ads. That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay content being displayed. You're listening to your Spotify list when the sound of an explosion from a random Hollywood disaster movie bursts into your ears, and you have to frenetically chase the Chrome tab responsible for the noise.

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