It isn't clowning around: Stephen King horror smashes box office records

Did you know India too had its own version of Stephen King’s IT

Did you know India too had its own version of Stephen King’s IT

Senior media analyst at comScore, Paul Dergarabedian, told Variety that this very fear created an "event for fans who came out to be scared en masse in the communal environment of the movie theater".

The movie, made by New Line and Warner Bros, shattered records in its opening weekend, according to industry websites and studio estimates on Sunday.

According to Box Office Mojo's calculations, It accounted for more than three quarters of the revenue taken by the top 12 USA releases over the last weekend. Hell, horror movies don't do this type of business, regardless of rating.

"It" was also the third biggest opening of the year after Disney's ' Beauty and the Beast" and Marvel's "Guardians of the Galaxy Vol. 2.'It has been directed by Argentine filmmaker Andres Muschietti, who is known for the 2013 horror film ' Mama'. Studio research showed broad appeal as the female/male split was almost even at 51/49.

The U.S. opening would have been bigger if not for Hurricane Irma.

It isn't clowning around: Stephen King horror smashes box office records

"Hollywood is reactionary and It has saved us from the terrors of under-budgeted genre films; this massive opening is a signal to the executives that people will show up for high-quality horror productions".

The movie's success over the weekend was spectacular considering the project cost only $35 million to produce.

Despite intense horror competition, the fright flick Annabelle: Creation held up quite well in its fifth weekend dropping 47% for the second best hold for any wide release this weekend. This weekend, Homecoming dropped 45.3 percent to bring in another $2 million.

The remake of the Stephen King story is also a victor with critics, sitting now at 87 percent on Rotten Tomatoes, 70 percent on Metacritic and scoring a B+ Cinemascore. "The director made a fabulously compelling movie, our marketing just nailed it and the date was special". Wonder Woman's worldwide total is now $816 million. Warner Bros. hopes to release the sequel in the fall of 2019.

The movie adapts only part of the 1,000-plus page book, in which its main characters are children.

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