Foot Traffic Analysis Shows Height of Black Friday Retail Bump

Cyber Monday Reaches $3.36 Billion In Sales on Desktop	
							Daniela Forte
	Content Manager

Cyber Monday Reaches $3.36 Billion In Sales on Desktop Daniela Forte Content Manager

Meanwhile, a record $5.03 billion was spent online during Black Friday, an increase of 17 percent when compared with past year, according to Adobe.

Cyber Monday, the Monday after the Thanksgiving, is expected to rake in 6.6 billion dollars in online sales, making it the biggest US online shopping day in history, said the report.

While the shift away from stores has been happening for years, the evolution continues to accelerate. "From good weather across the country to low unemployment and strong consumer confidence, the climate was right, literally and figuratively, for consumers to tackle their holiday shopping lists online and in stores". The trade group said Tuesday that the shopping data reaffirmed its earlier prediction that total sales this holiday season would increase by as much as 4 per cent over a year ago. "I think that does bode well for the rest of the year". The 25 - 34-year-old age group spent the most over the five-day period from Thanksgiving - Cyber Monday. But, Shay said, retailers today are like consumers, they don't differentiate between whether something is bought online or in stores.

Of those who chose to shop at the last minute, 52 percent planned to shop online. It was also unable to provide the amount of total sales generated, saying that it would be hard to extrapolate a figure from its sampling of consumers.

The busiest shopping day of the year was busier than all busy days in the past, according to computer software giant Adobe.

Skyhook's analysis found that Walmart, Target, and Best Buy beat Macy's, Kohl's, and Sears in volume of in-store foot traffic on Thanksgiving Day and Black Friday, and that peak in-store shopping took place late on Thursday afternoon. And Shay noted that with 24 of the top 25 e-commerce retailers hailing from the brick-and-mortar world, traditional retailers are growing their share. "But there is no question that physical shopping is losing to online shopping".

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The holiday shopping season is here, and consumers are turning up for deep discounts in full force.

The figures suggest that Cyber Monday could have generated £7m more in total sales than Black Friday.

"There is money moving from one day to another", said Tamara Gaffney, strategic insights engagement group director at Adobe.

Televisions were the most discounted items, with markdowns averaging about 20 per cent. For purchases made on smartphones, Apple iOS led with an average order value (AOV) of $123, in comparison to Google Android at $110. Thanksgiving weekend demonstrated that shoppers are still invested in the brick and mortar experience. Black Friday still dwarfs Cyber Monday in this department, with 2.07 million day-related terms and messages with a potential reach of 29 billion during the same time.

Retail research firm ShopperTrak said store traffic fell 1.6 percent on Thanksgiving and Black Friday compared with the same two days past year.

Online sales grew significantly on Thanksgiving, and early results from Black Friday suggest a similar performance, according to Adobe Digital Insights.

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