Direct is Instagram's test to duplicate the success of Facebook Messenger

IG Direct

IG Direct

Similarly, if you swipe right in the main Instagram app you will be sent to the Direct app.

The service essentially takes the main Instagram app's messaging features and packs them into a separate experience, which will seamlessly communicate with the main, feed-oriented app.

By April of this year, Direct had surpassed 375 million users more than half of Instagram's global community of roughly 600 million users.

The Messenger move generated pretty severe backlash at first, to be fair, mostly from Facebook users who didn't want to install a separate app to access their messages and chats.

If Instagram's inbox is still available inside your Instagram app that's because the Direct standalone app launched only in certain markets, including Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

Interestingly, Instagram is also including a quick way to switch between the Direct app and Instagram proper.

Facebook launches parent-controlled 'Messenger Kids' app
Even though it has all those things, Facebook is still getting a lot of flack for it, but FB says don't worry about it! As under the federal law, users under the age of 13 legally can not sign-in and open a Facebook account or use it.

According to The Verge, Direct opens in the phone's camera app, allowing users to snap a photo or video or send a message to users.

In our early testing, we didn't experience anything that might become a problem for users such as clunkiness or poor integration with the main Instagram experience. Direct opens to the camera, just like Snapchat, and lets you slap some fun filters on your face before firing off a photo to your friends.

In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the a year ago in the United States, and is planning on rolling out the feature to more countries in 2018. Swipe right from the Camera screen, and you will find the Messages inbox, whereas swiping left will bring you to the various app settings.

'We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app'. When you're on Instagram, you can swipe right to reveal the Direct logo, and if you continue swiping, you'll be redirected to the Direct app.

WhatsApp is the most popular, followed closely by Facebook Messenger. Whether that happens later or not remains to be seen but it makes sense for it to be within the messaging app.

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